Launching 8 December  .  Suitable for all ages
£7 per person (normally £12 pp)



Santa has a problem.  He has realised that Watford doesn’t have enough elves to help him deliver all the presents – it could be a disaster. He needs to find replacements and has set a challenge for all wannabe-elves: they need to prove themselves worthy!

You and your team will need to collect present tokens, hidden around town.  The more tokens, the more highly Santa will rate you.
To complete your challenge, you will use a specially designed phone app, through which your clues will be delivered
via exciting Augmented Reality (AR) technology.

You may see an animated Christmas character come to life before your eyes to reveal a clue… or an AR-generated puzzle might magically appear, ready to be solved… BUT you’ll need to have your wits about you.  Wicked elves are known to roam the streets of Watford… if they find you, they’ll steal your tokens and deplete your gains.

You have one hour. Will you succeed and save Christmas in Watford?

Suitable for all ages, young and old.  Under 7s go free!

This game is brought to you by VIRE in association with Watford Borough Council, Watford BID and Visit Watford

Book Now


You will be sent a download for our specially designed Christmas game app. A few days before the game, we’ll send you instructions of where to go to meet Santa.  Santa will tell you everything you need to know, including the search zone, and then your time starts. You have just an hour to succeed.

You’ll search everywhere in the zone for magical gateways (AR-compatible plaques), that you’ll be able to scan via the app. Each plaque looks like a present, so keep your eyes peeled. On scanning each plaque, you’ll uncover a challenge. Beat the challenge, by solving a puzzle or clue, and you’ll win a precious token. To win you’ll need to collect as many tokens as possible to give to Santa… BUT don’t let the clock beat you or all your hard-earned tokens will be lost!

And don’t forget: watch out for any wicked elves… if they get too close to you, they can zap you and steal a token from your store…


… for this exciting, fun and challenging
outdoor adventure game in Watford Town Centre,
set amidst the beautiful Christmas lights.

Meet real Christmas characters in full costume,
played by actors and actresses

Dress up in Christmas-inspired outfits if you wish!

Teams of between 2 and 6* people can play
and everyone with a phone can take part

* Single household groups of more than 6
can play but proof of address will be required


(outside games normally £12 per person)

2 to 6 players  .  Suitable for all ages  .  Children under 7 go free

8 – 31 December
Tuesdays and Wednesdays – 17.00
Thursdays and Fridays – 16.30 and 18.30
Saturdays and Sundays – 10.30, 12.30, 14.30, 16.30 and 18.30
Saturdays only – 20.30
Mon-Fri, 11.00 to 15.00 – Corporate bookings only
Not available on Christmas Day or Boxing Day

For more information call 0333 343 1110 or email

Same day bookings may be possible, subject to availability. Please call us and we will try and accommodate you.

Book Now


Challenging and great fun, Help the Elf Service is ideal for an office teambuilding event, developing communication skills
or a Christmas party activity!

Corporate slots available Monday to Friday from 11am to 3pm, with larger groups (over 24 people) enjoying exclusive game play.
Framed certificate for every company
Company name advertised on the corporate leaderboard*
£18 per person

*20% of all corporate booking income will be donated to the winning company’s charity of choice

For more information call 0333 343 1110 or email


Is the game difficult to play?

No – but you do need to be on your game to win.  You’ll have to look carefully for the plaques, use your wits to solve the puzzles and use strategy to avoid the evil elves – and get back to Santa in time.  And Santa will be around the town to offer help and guidance throughout the game.

Is it just for families?

No – anyone can play this exciting and challenging game – lose yourself in the fun and magic of Christmas for 60 minutes.

Is the game COVID-safe?

Yes.  You use your own phones – everyone can play – and you don’t need to touch the plaques.  All players will be asked to sanitise their hands before they start the game.  We will keep a stock of masks and gloves for players to purchase at cost if they wish.  Please note that if you go into the Intu Centre you MUST wear a mask.

Will my mobile be compatible with the app?

The app works on most modern smartphones, however we highly recommend you check your phone is compatible.  Please click here to see a full list of compatible mobile phones.

I am in a wheelchair – can I play?

Yes – the ground is all on one level and the plaques will all be scannable from wheelchair-height.

Do carers go free?

Yes.  Call us on 0333 343 1110 and we will book you in and make any suitable arrangements for you.

What happens if it rains?

The game goes on!  Santa can’t wait much longer for his new elves.  We suggest you bring wet weather clothes and an umbrella – we will have some wet weather equipment for you to buy at low prices should you need them.  In the event of torrential rain, we will also be able to relocate some of the plaques indoors.

What is your refund and cancellation policy?

In the event you have to cancel, we will offer you a rescheduled slot.  You will be able to reschedule once without incurring a fee, but we will not be able to refund your booking.  The only exception is if government guidelines for coronavirus restrictions change and we have to cancel our activities.  If this happens then full refunds will be given.

What happens if I am late?

If you are less than 20 minutes late then we will be able to let you join the game with reduced playing time.  If you are any later then you will not be able to join the game and you will lose your booking and payment.

Do I get a certificate?

Yes – we will send a digital certificate to all teams as part of the game.  You will be able to purchase a framed certificate, signed by Santa, although this will be an additional charge of £4.99 and will be added to your booking.


Socially Responsible

All our games have been designed with social distancing and safety in mind.

Don’t just take our word for it!

“Had a fantastic birthday party for my 8 year old,”
“So nice to have something different locally,”
“Would absolutely recommend for kids parties,”
“They all loved it and wanted more,”
“The food was amazing and lots of it,”
“Friendly, helpful and knowledgeable staff,”
“We had a super team building date – thank you,”

Our Locations

AYLESBURY 14-18 Temple Street, Aylesbury HP20 2RQ

BISHOP’S STORTFORD 10-12 Potter St, Bishop’s Stortford CM23 3UL

HEMEL HEMPSTEAD 141 Marlowes, Hemel Hempstead HP1 1BB


0330 303 0888

Make a booking

Book Now

Get in Touch